Challenge:

To create meaningful change by using innovation and real life problems to find a solution and do some good. Also to create brand love and awareness. 

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Idea:

Taking a real life problem, which is air pollution in one of the most polluted cities in India and coming up with clean air and creating pencils with the collected carbon. 

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How we did this:
We found a small start up in India that used innovation to create an air filter that captured air pollutant particles. Through collaboration we brought these air filters to schools to purify the air. The pollutants collected were then used to create pencils, which were distributed to create awareness about the toxicity of the air for children in these schools.


Awards:
 

​2023 New York Festivals, Pollution Pencils, Direct: Products & Services: Healthcare, Shortlist
2023 New York Festivals, Pollution Pencils, DESIGN: Brand Design: Promotional Items, Shortlist
2023 New York Festivals, Pollution Pencils, PURPOSE: Public Service: Children- Health, Happiness and Safety: Brand, Shortlist
2023 One Show, Pollution Pencils, Green Pencil, Shortlist

2023 One Show, Pollution Pencils, Sustainable Development Pencil, Shortlist

2023 One Show, Pollution Pencils, Health & Wellness, Promotional Items, Shortlist

2023 One Show, Pollution Pencils, Health & Wellness, Products, Merit

2023 One Show, Pollution Pencils, Health & Wellness, Design - Packaging, Shortlist

2023 One Show, Pollution Pencils, IP & Product Design, Physical Products - In-Market, BRONZE

2023 One Show, Pollution Pencils, IP & Product Design, Innovation in IP & Product Design, Shortlist

2023 One Show, Pollution Pencils, Out of Home, Brand Installations, Merit

2023 One Show, Pollution Pencils, Out of Home, Innovation in Out of Home, Shortlist

2023 One Show, Pollution Pencils, Design, Packaging - Specialty, Shortlist

2023 One Show, Pollution Pencils, Direct Marketing, Non-Tradtional & Guerrilla Marketing, Shortlist

2023 Caples Awards, Pollution Pencils, PR, SILVER

2023 Caples Awards, Pollution Pencils, Healthcare, SILVER

2023 CLIO HEALTH, Pollution Pencils, Lifestyle, Wellness & Over-the-Counter, PR, GOLD
2023 APAC PR-Awards by Campaign Brief Asia, Pollution Pencils, GOLD 

2023 APAC PR-Awards by Campaign Brief Asia, Pollution Pencils, GRAND PRIX
2023 Cannes Lions, Pollution Pencils, Brand Experience & Activation: Sectors > Healthcare, Shortlist

2023 Cannes Lions, Pollution Pencils, PR Excellence: PR Craft > Corporate Image, Communication & Reputation Management
Shortlist

2023 Cannes Lions, Pollution Pencils, PR, Culture & Context > Corporate Purpose & Social Responsibility, Shortlist

2023 Madstars (3rd biggest festival in Apac), Pollution Pencils, Diverse Insights Stars/ Pharmaceuticals, GOLD

2023 Madstars (3rd biggest festival in Apac), Pollution Pencils, Sustainable Development Goals/ Good Health & Wellbeing, SILVER

2023 Pollution Pencils, 2023 Madstars (3rd biggest festival in Apac), Pollution Pencils, Design Stars/ Communication Design/ Promotional Items, CRYSTAL

2023 Madstars (3rd biggest festival in Apac), Pollution Pencils, PR Stars/ Sectors/ Pharmaceuticals, CRYSTAL

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