Challenge:

To communicate The Master Plan that translates broad and long-term strategies in the Concept Plan with Singapore’s development over the 40-50 years. The Master Plan that guides development in the next 10-15 years and review every five years.

As part of The Master Plan 2019 review, amendments to the Master Plan will be exhibited for public feedback.

Draft Master Plan 2019 (DMP19) will be held at URA, 1st storey Atrium in March 2019. Exhibit to showcase urban transformation and regional highlights.

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Insights:

Singapore is a small city with a population of 5.6 millions. It is crucial how the strategies and approaches are planned, reviewed, improvised and developed over the years to meet our future needs and improve the quality life for the residents. 

 

"Nearly every inch of our land is developed or planned for, and there does not seem to be any more empty space for development. So how can we reimagine and rebuild further? The answer is by freeing up new parcels of land, and enabling already developed parts of Singapore to be redeveloped, to be modernised and improved. With imagination and determination, we can do it,"  - PM Lee Hsien Loong | Straits Times April 2018.

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Idea/ Solution:

After being awarded the job. We were tasked to re look at the Singapore map floor plan and redesign each sector. Making is simple to understand, visually appealing and engaging. The agency was also tasked to make it a seamless and interactive touch screen experience.

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My Role:

I over saw the project from start to finish. Plus helped the team in designing and executing the final product.